If you’re an aspiring mobile app entrepreneur, your first massive decision is which working gadget to expand your software for Apple’s iOS or Google’s Android.
The two mixed own more than 90 percent market proportion inside the smartphone class, making them the preferred systems. But at the same time as most important brands like Yahoo and Twitter have released iOS apps first, Android is now dominating the smartphone race inside the U.S. with fifty-three percent marketplace proportion, compared to 36 percent for iOS, in line with comScore’s trendy document Web Job Posting.
So how do you make a decision on which platforms to undertake to construct your cell app? Right here are 3 elements that will help you make the right selection for your app assignment:
revenues versus visibility
Android offers the maximum visibility based totally on absolute market proportion numbers, but in step with the state-of-the-art Distimo survey, seventy-three percentage of all app sales become generated in Apple’s App Store as compared to handiest 23 percent for Google Play.
But while Apple’s day-by-day app sales revenue is almost five instances that of Google’s, selecting special sports plans for each platform will let you maximize your exposure. For example, Whatsapp, one of the maximum famous messaging apps, is to be had free of charge for the primary 12 months on the Android platform to advantage big traction and is at $zero.99 on the iOS for monetization.
You want to craft a strategy that must strike a balance between visibility and revenues. Despite everything, the more visibility you get, the greater your possibilities of monetization.
Take advantage of fragmentation.
It’s far a recognized truth that developing for Android isn’t any clean assignment given the extra than 400 types of handsets that want to be planned for programming. Apple has to this point, been at the high-quality aspect of the curve with only four one-of-a-kind forms of iPhones and iPads. However, with the creation of iOS 7, Apple is likewise going down the fragmentation direction, supplying one-of-a-kind features for one-of-a-kind handset.
For example, if your solution integrates the trendy AirDrop feature of iOS7, it will not be had to proudly own iPhone 3GS, four, 4S, however only to iPhone 5 users. That is why it must allow you to create an answer that caters to a selected OS, especially in Android phones, wherein the segmentation of the OS is far greater amongst exclusive handsets.
Capabilities to be had within the modern-day OS of Android, which may run best on high-quit telephones and the Galaxy S or the Nexus series, will not be had to those telephones at the decrease quit of the spectrum.
Information about what capabilities are supported by the varieties of running structures your application intends to leverage might assist you to target users with a sure range of handsets. For instance, if you want to use the voice reputation characteristic of accepting commands, you’ll need to leverage Android’s Jelly Bean operating system’s offline voice typing function.
Recognize patron usage
Going a step further into patron conduct or usage, figuring out which platform to broaden first ought to rely upon whether your customer is a heavy user of iTunes or Google services together with Maps, Gmail, Calendar, or Google Now.
For example, GTasks is a task control app that still works inside the Google account mode and integrates well with Gmail, Google Calendar, and Google Now.
Another metric to don’t forget is the “popular app” categories on each of the systems. For iOS purchasers between a long time of 25 and 34, the most popular app class is sports, fitness, and health, followed with the aid of song, media, and amusement in addition to lifestyle and buying, consistent with a recent survey through Flurry. However, many of the maximum famous Android classes are personalization, amusement, and books, and reference, based on a survey by way of AppBrain.
Get as many facts approximately your purchaser as viable to determine which platform is proper as a way to start with. Don’t get over-excited with media reviews that want one operating gadget over the opposite. Cross in which your customers are.